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Abdul-Latif Al-OufyKing Saud University professor Abdul-Latif Al-Oufy has won the Ministry of Culture and Information’s Book of the Year Award for 2013.

Al-Aufi’s book “The Media’s Awareness-raising Campaigns” examines what media campaigns are and their societal impact.

The book discusses different types and methods of media campaigns and their relationship with a society’s trends, values, beliefs, and motivations.

Al-Oufy also spends time discussing ‘new media’ and how to can be employed in awareness-raising campaigns.

Theories of communication in regards to persuasion and its impact are also dealt with in the book.

A Saudi model was used as an example for utilizing new media for persuasive awareness-raising campaigns, focusing specifically on Facebook.

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