Advanced Manufacturing Institute at King Saud University organize a lecture entitled " A Perfect Product Design Process" was delivered by Eng. / Sherif Mohamed Elseufy Institute researcher, on Tuesday, 5 SAFAR 1437 AH in the conference room at the Institute of Advanced Manufacturing . The lecture was attended by a group of researchers at the Institute of Advanced Manufacturing.

The lecture is interested in the Product Design Process generally starting from idea development passing through Problem definition, Researching, Brainstorming, Break-Even Analysis, Evaluation and Selection, Detail Design, Documentation, at the end of the lecture Eng. Sherif replied at many of the audience's questions related to the topic of the lecture.