“Personal Marketing” Workshop for CFY Transfer & Diploma Program Students

The Students Activities Unit represented in the Student Work Project organized a workshop entitled “Personal Marketing” delivered by Dr. Essa Al-Laham, Common First Year Trainer in Diriyah, for the transfer and diploma program students. The workshop was attended by 52 students.

The workshop introduced marketing, personal marketing, personal strong and weak points, tips for interviews, and differences between professionals and nonprofessionals when it comes to marketing.

Technologies were used to showcase the benefits of achieving marketing objectives, the elements contributing to job retention, and authentic examples for successful people and companies in the field of marketing.

Later, some students interviewed the trainer and asked him about further details in e marketing, how to draw a simple marketing plan, and the difference between promotion and marketing. The event was documented as an activity required by in the Communication Skills course.